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The 14 Best Swimsuit Brands to Shop in 2024, According to Style Editors

Discovering the best swimsuit for your preferences can be tricky. Whether you’re looking for a functional one-piece that’ll stay in place while you surf or a sexy bikini for your next romantic vacation, we’re here to help you find your next beloved swimsuit in your search.

I’ve personally tested most of the brands on this list and I can’t recommend the Plungey by TA3 enough. The suit has corset-like straps on the back that pull you in and snatch your waist. It’s kind of incredible how much the suits help you achieve an hourglass figure — and make for the best beach Instagram photos you’ll ever take. 

On the opposite side of the spectrum, I am obsessed with the classic square-neck one-piece from Hunza G.  The ultra-stretchy seersucker fabric is one-size-fits-all and is the perfect piece for days lounging by the pool. It’s so comfortable that I’ve dubbed it the sweatpants of swimsuits.

We’ve rounded up suits for every preference — from the best high-waisted bikinis to the best underwire swimsuits for great support, to the best one-piece swimsuits with features that range from cut-outs to compression. 

Here are our picks for the best places to shop for swimsuits in 2023:

Best overall: Summersalt

Summersalt side by side of two models, one in red swimsuit and one in black swimsuit

Former style editor Ashley Phillips wears The Sidestroke in black on the right.

Summersalt/Ashley Phillips



If you’ve seen everyone on your Instagram feed wearing a one-shoulder, color-blocked one-piece, there’s a good chance that it’s the iconic Sidestroke swimsuit from Summersalt. This ultra-popular swimsuit has 4.5 stars and over six thousand reviews on the website, with reviewers raving about how comfortable it is and how flattering the diagonal colorblocking and seaming is.

But that’s just one piece in Summersalt’s impressive and quality-focused swimsuit line. Insider did a full review of Summersalt’s swim collection and we loved nearly everything we tried.

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  • Summersalt’s most iconic piece that looks great on any body type.

  • The cut of this one-piece is ultra flattering with a V wrap in the front and a low scoop in the back.

  • The ruffles on this one-piece are a cute flair to compliment flattering colorblocking.

  • This favorite has adjustable straps, built-in cups, and compressive fabric.

Best for being active: Andie

Model wearing yellow one-piece, model wearing red two-piece

On the right, Paige DiFiore, Senior Lifestyle & Entertainment Editor at Insider, wears the Maui Top and The Bikini Bottom.

Andie/Paige DiFiore



Andie’s is a great place to pick the best swimsuits for practicality and quality. They’re famous for their simple cuts, and thoughtfully-designed pieces. It’s an excellent option for people all about beach volleyball, kayaking, and hopping on a board. You won’t find any thong bikinis or daring cut-outs with Andie, but you will find pieces that last you many washes, are exceedingly functional, and come in fabric designed to be comfortable and supportive. 

Read our full review of Andie swimwear here to find out which picks we tested and loved. 

  • Featuring compressive fabric and tons of bust support.

  • If you’re looking for a little more coverage, this one-piece can snap all the way up to the collarbone.

  • Andie’s most supportive top feels like a comfortable sports bra.

  • These high-waisted bottoms sit comfortably right below your belly button.

Best sculpting: TA3

Side by side of two models wearing TA3 swimsuits and shapewear. On the left is a model in a black one piece. On the right is a model in a blue one piece.

Olivia, freelance style writer, wearing the Lacey suit on the left. Sally, Executive Editor of Insider Reviews, wearing the Lacey Plunge suit on the right.

Olivia Rose Rushing / Sally Kaplan



If you’re looking for a suit that doubles as shapewear, then TA3 is a great bet for finding the best women’s swimsuits. The shaping swimsuits by TA3 have gone incredibly viral on TikTok, with the hashtag amassing over 30 million views. The thing that sets these swimsuits apart from other brands is the unique tie-back that cinches in your waist. 

The back of these swimsuits looks a little like the back of a corset, with criss-cross ties that keep the suit secure and emphasize the smallest part of your waist. We tried a few styles of TA3 suits and it was pretty amazing how effective the shaping aspect was. Plus, it’s one of the best swimsuits for large busts that we’ve found. 

See our full review of TA3 here to see how it looks on different body types. 

  • The deep plunge neckline is balanced by a fuller coverage rear for a subtly flirtatious design.

  • The square neckline paired with the sculpting construction will create a great silhouette.

  • Featuring underwire and available in different cup sizes, this is a godsend for people with big busts.

  • Smoothing and sculpting meet comfort in this adjustable one-piece.

Best for large busts: Hermoza

Hermoza swimsuit best swimsuits

Stye editor Samantha Crozier wears the Hermoza Becca Bikini Top and Lauren bottoms on vacation in Italy.

Samantha Crozier/Insider



Hermoza is the perfect brand for swimsuits that are relatively modest, yet still stylish. They have vintage-inspired picks like belted one-pieces, high-waisted bottoms, and halters with waist ties. Personally, I love wearing this brand for family-centric events in the summer where I don’t want to be showing too much skin, even if I’m in a bikini. But the pieces are so cute that I wear them to beach days with friends. The Becca Top and Lauren Bottom in Sea Pink even got me tons of compliments when I wore them in Positano, a luxury swimwear haven. 

As a person with a larger bust size and smaller band size, I really appreciated how these pieces fit me.  The lining is both taut and comfortable, so it holds you in but you still feel comfortable sitting and lounging. They have a whole section for DD+ cup sizes, but the pieces I have didn’t even come from that line and they still make me feel secure and supported. 

  • Hermoza’s Becca top is supportive enough to flatter large chest sizes and comes with removable pads.

  • This supportive, square-neck bikini top is also available in pink, blue, and black.

  • The high waist and the belt on this bikini bottom are perfect for snatching your waist in vintage style.

  • We love how this swimsuit is fully lined for maximum smoothing and security.

Best sexy: Frankie’s Bikinis

two side by side images of models in swimsuits

Frankies Bikinis



Frankie’s Bikinis is the ultimate it-girl brand. Their spokespeople include major trendsetters like Gigi Hadid and Sydney Sweeney who have rocked the brand’s string bikinis and daring one-pieces in hyperfeminine prints like daisy pond

Though Frankie’s is one of the hottest swimsuit brands on the market right now, it might not be the best option for people who want a lot of support or are worried about their swimsuits being too revealing. I own one of their old string bikini styles — and though the top is incredibly cute and I get lots of compliments, I don’t wear the bottoms very often because of how tiny the coverage area is. Still, that makes it an excellent choice for a bachelorette trip to Miami or a sexy romantic getaway. 

  • This sweet daisy-printed bikini has a sexy silhouette that belies the super cute fabric.

  • This thong bikini is the perfect piece for a tropical location like Hawaii or the Bahamas.

  • We love the red gingham print on this cutout one-piece that’s picnic blanket chic.

  • While you may not want to wear a bandeau top surfing, think of all the cute beach pics you can get in this.

Best with bra sizing: Cuup

Two models wearing Cuup two piece bikinis, one in orange and one in maroon.

Cuup



We love Cuup’s bras and they recently came out with a line of some of the best women’s swimsuits. Cuup is the perfect place to go if you want underwire bikini tops that are available in your exact bra size. These tops range from 30AA to 44H, while the bottoms come in sizes XS to XXXL. 

Right now Cuup only offers three types of tops — a balconette, a plunge, and a scoop neck. Likewise, their bottom selection is limited to a cheeky bikini cut, a mid-rise, and a high-rise. But what they lack in variety they make up for in quality and exact sizing options. 

See our review of Cuup’s plunge bra, an additional silhouette in their swimwear collection.

  • I own this exact top in a 32DD and it’s a godsend for women with larger busts.

  • The vintage cut and supportive material of this bottom makes it my favorite for beach activities.

  • Supportive and sexy, this is perfect for practicality with a pop.

  • This bottom is just cheeky enough to ensure that you’ll get a great tan.

Best trendy: Vitamin A

one image of model in black one piece next to image of model in multi-colored two-piece

Vitamin A



Vitamin A is a swimwear brand based and made in California. They’re one of the best places to shop for women’s swimsuits that are on-trend and unique. Unlike some brands on this list that focus on classic colors and designs, Vitamin A has many fun choices from florals to stripes. They even have a special section for ultra-supportive tops designed for large busts.

  • This gold-accented suit is the epitome of class and quiet luxury.

  • You can get this top in a whole slew of gorgeous colors like bright pink, shimmering silver, and classic black.

  • A classic tie-side bottom gets a an upgrade with Vitamin A’s EcoLux fabric.

  • Feel like you’ve just won first place in this shiny gold number.

Most comfortable: Hunza G

Side by side of two models wearing Hunza G swimsuits. On the left, a bright pink square neck one-piece. On the right, a neon green two-piece set.

Hunza G



Most of Hunza G’s swimsuits are made from their signature seersucker material that is textured and super stretchy. In fact, they’re so stretchy that their swimsuits are one-size-fits-most. The flattering fabric is also comfortable and thick enough to stay put throughout the day.

I love wearing my Hunza G swimsuit on chill pool days when I know I’m going to spend most of my time reading, snacking, and generally relaxing. They’re like the sweatpants of swimsuits — stretchy, light, and absolutely no constriction. They would even make a great maternity suit since their material could definitely accommodate a baby bump.

Hunza G’s great separates also made our list of the best high-waisted bikinis

  • The signature square-neck one piece is cut just high enough on the leg to be sexy without being uncomfortable.

  • This bikini is sold as a set and offers lots of bust support and classic coverage.

  • There are two cute buckle details at the shoulder of this one-piece to add a flirty finish.

  • With a high-cut waist and a bow bandeau top, you’ll be the picture of a vintage pin-up.

Best budget: Amazon

Side by side of a model wearing a black one piece swimsuit and a mint green bikini, both from Amazon.

Amazon



You can get everything on Amazon — including some of the best women’s swimsuits. Cupshe is one of the site’s immensely popular swimwear brands, carrying everything from compressive one-pieces, to string bikinis, to gauzy cover-ups for the beach. Plus, one of the big perks of Amazon is the many thousands of reviews that will give you insight into the body types each piece suits. 

See our piece on the best swimsuits on Amazon for more of our favorites. 

  • With almost three thousand reviews on amazon and four stars, this is the site’s best-selling one-piece.

  • This one-piece comes in 15 colors, features a compression lining, and has thousands of rave reviews.

  • A full bikini set for only $30? Almost unheard of.

  • The mint green color of this string bikini is super cute — and you can also choose from a whopping 62 colors.

Best splurge: Solid & Striped

model in gingham bikini, model in red belted one piece

Solid & Striped



Solid & Striped is on the pricier side, but the artful designs make these pieces look super unique and luxurious. This is one of the best places to shop for swimsuits if you’re a bit daring since some pieces in this line lean more toward the sexy — like this ultra high-cut one-piece and this crochet string bikini.  In addition, they have a robust selection of cute cover-ups

Solid & Striped also made our list of the best one-piece swimsuits.

  • The combo of gingham print and underwire construction will keep you feeling cute and secure all summer.

  • This slightly low-rise bottom has a cute daisy detail at the waist and a cheeky silhouette.

  • This tangerine one-piece is also available in white floral and pink gingham.

  • Bring a vintage flair to your beach day with this belted one-piece that also comes in light blue.

Best with inclusive sizing: Swimsuits for All

Side by side of two models wearing swim dresses from Swimsuits for All. On the left, a person models a black v-neck swim dress. On the right, a person walks on the beach wearing a black and white patterned halter neck swim dress.

Swimsuits for All



Swimsuits for All gets an A+ when it comes to size inclusivity. These swim pieces are specifically designed for plus-size bodies and feature lots of thoughtful details, like underwire, ultra-adjustable fits, and a section where you can shop by body type to find the perfect suit for you. Swimsuits for All also have silhouettes that are hard to find on other sites — like swim dresses and shortinis (swimsuits featuring shorts).

See our full review of Swimsuits for All to see a more in-depth overview of the brand.

  • Though this comes in a set, you can pick your exact bra size and choose the size of your shorts.

  • This cute ruched sparkle suit comes in sizes 4-26.

  • This classic suit will make you feel like an Old Hollywood siren on vacation.

  • You can wear this swimdress for a day at the beach and keep it on for sunset drinks.

Best fit: Helen Jon

helen jon

Helen Jon



Most brands use fit models who wear only the smallest sizes to construct their garments. This means that most of what you buy is made for the proportions of a literal model. But not Helen Jon. They fit their swimsuits on their own employees, so that each piece is made for the proportions of a normal, non-model. So if you’re wondering why these suits fit amazingly well, you’ve got your answer.

Read our full review of Helen Jon to see why this is one of the best women’s swimsuit brands right now. 

  • We love the colors of this strapless one-piece — perfect for a pool day or tropical vacation.

  • This bandeau bra also comes with removable straps that you can add on when you want to feel more secure.

  • This top has adjustable back and shoulder straps for comfort and a hidden underwire for maximum support.

  • This piece comes with removable straps so that you can wear it as a bandeau or a halter.

 

Best for sexy basics: Skims

Side by side of two models modeling Skims swimwear. On the left, a pink two-piece bikini. On the right, a green lace-up one-piece with cutouts at the waist.

Skims



If there’s one thing Skims is incredible at, it’s sexy basics. Their pieces are thoughtfully cut to be the most flattering, and their swimsuit collection qenuinely exemplifies their commitment to making you look the best with less. We love their flirty, simple bikinis that are reasonably priced for the quality. 

  • This is the perfect classic triangle top for a chic and minimalist look.

  • The ties on this bikini bottom make is super adjustable.

  • The plunging back on this one-piece gives it a simple yet sexy vibe.

  • This daring monokini is available in bright hues like neon green as well as understated beige tones.

Best for swimsuits that double as real clothes: L*Space

Side by side of two models wearing one-piece swimsuits with cutouts from L*Space. On the left, a white swimsuit. On the right, a blue gingham swimsuit.

L*Space



L*Space is a trendy label with lots of celebrity devotees. They specialize in simpler pieces in vibrant hues that catch your eye right away. Because these pieces are so fun and simple, lots of them can double as a bodysuit or a bralette — no one will ever know. 

  • Tiny ocean-inspired charms are an adorable touch on this powder blue one-piece.

  • The mango color top with white piping is incredibly eye-catching.

  • These unique bottoms look like they’re trendily layered.

  • For a fun and flirty look, there’s a keyhole detail on this one-piece.

 

 

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